Why have a preshow? —a question answered by the Vidya Gaem Awards Outreach lead

beatstar
2 min readMay 6, 2023
The preshow for the 2022 Vidya Gaem Awards, a community-based video game award show

Preshow events play an essential role in building anticipation and excitement for the main presentation. In preparing the audience for the main event, they also serve several important functions.

Preshow comments from the 2021 Vidya Gaem Awards preshow

1.Preshows engage the audience. The music mixes, skits, and other content found in a preshow presentation offer a platform for entertaining and engaging content setting the tone for the event and ensuring viewers are tuned in and eager to watch the main presentation. Many of our viewers join during the preshow, and the incline in viewers presents them with our content.

King of Moon Flowers” — from the 2017 Vidya Gaem Awards preshow

2. Preshows showcase talent. A local example: by featuring musical performers, mashup artists, and skit creators from the 4chan community, the preshow allows our audience to appreciate the creativity and talent within our own community. This fosters a sense of camaraderie and pride, which can further enhance viewers’ investment in the event.

3. Preshows build hype! They are the final moments that lead up to the main event — the show itself. “Hype” (or “hoyp” if you’re extra cringey) encourages viewers to share their thoughts, reactions, and excitement on the stream, the board, social media, Discord, and other platforms, and this attracts more viewers to the event.

In summary, preshow events set the stage for the main ceremony by engaging the audience, showcasing community talent, generating buzz, and providing a platform for up-and-coming creators. By doing so, they create an atmosphere of excitement and anticipation that carries over into the main presentation, ensuring a memorable and enjoyable experience for viewers.

This article was written with human editing and with the assistance of GPT-4.

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